Clicki Essentials runs $329/month with instant cash payouts (Venmo, ACH, Visa gift card) to the customer. Clicki + Bravo at $487/month bundles in reputation management — NPS surveys, Google/Facebook/Yelp reviews, tipping, technician upsells. SmallGyfts is free or $249/month, with branded reward cards and a $10-$50 per-referral donation to a local cause the customer picks. Same goal — happy customers refer more — different answer to "what motivates the share?"
Try SmallGyfts Free →Clicki Referrals has three tiers. Essentials ($329/mo) helps businesses track shared links, attribute referrals to the original customer, and reward referrers with instant cash via Venmo, ACH, or Visa gift card — plus custom branding, CRM integration, 2,000 SMS/month, automations, open API, Zapier, and white-glove setup. Clicki + Bravo ($487/mo, their "Most Popular") adds the Bravo reputation suite: NPS surveys, tipping, Google / Facebook / Yelp review collection, and technician upsells. Enterprise (custom) adds dedicated AM, multi-location / sub-accounts, agency mode, and SSO. Customer-side cash incentives, the standard model — with reputation management bundled in at the middle tier.
SmallGyfts is a referral platform built specifically for local home-service contractors and brick-and-mortar businesses where the customer doesn't return for months. Free tier with digital cards or $249/month for Business Entry. Branded reward cards (digital or physical), automated 4-email follow-up drip, QuickBooks-fed customer list, and a community-donation feature that routes the per-referral incentive to a local cause the customer picks — typically $10-$50 per redemption, paid to a church, school, food bank, or any cause they care about. Your business name keeps circulating in that community even when the original customer is dormant.
If your business is e-commerce or fits a "buy again next month" pattern, customer-reward referrals work fine. For home services and other long-gap industries, the customer-reward model has a built-in timing problem that SmallGyfts is the only platform designed to solve.
| Feature | Clicki Referrals | SmallGyfts |
|---|---|---|
| Built for | Generalist — works across product and service businesses | Local home services and brick-and-mortar (purpose-built) |
| Referral mechanism | Shared link with attribution tracking | Branded reward card (digital or physical) + optional shared link |
| Platform pricing — entry tier | $329/mo (Essentials) | Free (digital cards) · $249/mo Entry |
| Platform pricing — mid tier | $487/mo (Clicki + Bravo, "Most Popular") | $349/mo Business Pro |
| Platform pricing — top tier | Custom (Enterprise) — adds dedicated AM, multi-location, agency mode, SSO | $499/mo Community Host (full agency features included) |
| What's bundled at mid tier | Bravo: NPS surveys, tipping, Google / Facebook / Yelp reviews, technician upsells | Branded landing pages, advanced analytics, multi-card campaigns |
| Free tier | No (paid plan only) | Yes — digital cards free forever |
| Where the referral incentive goes | To the customer — cash via Venmo, ACH, or Visa gift card | To a local cause the customer picks (church, school, food bank) |
| Per-referral cost | None to Clicki itself; you fund the customer cash payout | None to SmallGyfts; $10-$50 donation per redemption to a local cause |
| Solves the long-gap problem | No — a $20 Venmo to a homeowner after a $12K install feels small | Yes — donation lands at a cause the customer already supports |
| Physical reward cards | No | Yes — $2/card, 250 minimum |
| Branding | Custom branding (Essentials) | Branded cards (logo, photo, colors) + branded landing pages |
| SMS to customers | 2,000 SMS/month all tiers; $0.03/segment overage, or BYO gateway (Twilio, Captivated, Podium, Cinch) at no charge | Not included — email drip + branded cards instead |
| Automated email drip | Automations (template-driven, link-trigger based) | 4-email welcome / follow-up / win-back sequence |
| Referrer attribution | Strong — link-based tracking, instant payouts | Strong — Impressions Dashboard shows who referred whom and how often |
| CRM integration | Built-in CRM integration (Essentials) | QuickBooks Online — invoice list feeds the drip directly |
| API / Zapier | Open API + Zapier app (Essentials) | Public API + Zapier-compatible webhooks |
| Onboarding | White-Glove Setup ("Done For You") — CRM integration, custom landing pages, website integration, campaign launch | Self-serve free tier; concierge onboarding on paid tiers |
| Reputation / reviews | Included in Clicki + Bravo ($487/mo): Google, Facebook, Yelp + NPS surveys | Not included — pair with your existing review tool |
| Tipping / technician upsells | Included in Clicki + Bravo ($487/mo) | Not included |
| Community / cause visibility | None | Donations put your name in churches, schools, sports leagues |
| Contracts | Monthly subscription | None — cancel any paid tier anytime |
Clicki Referrals is a referral marketing platform that helps businesses track shared links, attribute referrals to the original customer, and reward referrers with instant cash via Venmo, ACH, or Visa gift card. Clicki Essentials is $329/month. SmallGyfts is built specifically for local home-service contractors and brick-and-mortar businesses where customers don't return for months. SmallGyfts starts free with digital cards, $249/month for Business Entry. The core differentiator is where the referral incentive flows: with Clicki, the reward is cash to the customer. With SmallGyfts, the business sets a per-referral donation (typically $10-$50) and it flows to a local cause the customer picks.
Clicki can track referrals for any business, but its reward model pays the customer in cash (Venmo, ACH, or Visa gift card). In home services, the customer doesn't need you again for 6-24 months — and a $20 Venmo to a homeowner after a $12,000 HVAC install can feel small or transactional. SmallGyfts routes the referral incentive to a local cause the customer cares about (church, school, food bank) — the share feels generous rather than self-interested, and the cause and its supporters start hearing your business name.
Clicki has three tiers. Essentials ($329/mo): custom branding, instant payouts (Venmo, ACH, Visa gift card), CRM integration, unlimited campaigns/promoters, unlimited emails, automations, 2,000 SMS/month, metrics, open API, Zapier, white-glove setup. Clicki + Bravo ($487/mo, "Most Popular"): everything in Essentials plus NPS surveys, tipping, Google / Facebook / Yelp reviews, technician upsells. Enterprise (custom): everything in Bravo plus dedicated AM, multi-location / sub-accounts, agency mode, SSO. SMS overage on every tier is $0.03 per segment beyond 2,000/month (or BYO gateway free). SmallGyfts is free with digital cards; paid tiers run $249 / $349 / $499/month. On top of the platform fee, the business funds the referral incentive — cash payouts in Clicki's case, $10-$50 cause donations in SmallGyfts' case. At the referral-only feature level, Clicki Essentials at $329/month is $80/month more than SmallGyfts Business Entry. The Clicki + Bravo bundle at $487 adds reputation management + tipping features SmallGyfts does not include — a real consolidation value if you'd otherwise pay for a separate review platform.
Clicki's reward model is built around customer-side cash payouts — Venmo, ACH, and Visa gift card. It doesn't natively route the referral incentive to a local nonprofit, church, school, or community cause. SmallGyfts is the only referral platform built around that mechanism, with cause profiles, donation tracking, 1099-MISC reporting for causes that cross $600/year, and a directory where supporters can find businesses that give back to their cause.
Yes. Many contractors run multiple referral mechanisms in parallel during a transition or test phase. SmallGyfts works with your existing customer base from day one — no historical-referral import required. Sign up free, design a branded card, send it to your last 50-100 customers. Track which model your customers actually share more and let the data decide.
SmallGyfts is purpose-built as a referral platform for local home-service contractors. Free to start, no per-referral fee to SmallGyfts itself, branded reward cards (digital or physical) the customer can hand to a friend, automated 4-email drip, Impressions Dashboard showing exactly which customer referred which new contact, and the unique community-donation referral that extends your reach beyond the original customer.