Every buyer drives off your lot full of excitement. But how long until they forget who sold them the car? What if you could stay in their wallet — and in their life — with a curated network of local perks that says: buying from us comes with ongoing benefits.
The SmallGyfts Concierge Community gives each buyer a premium card backed by a full card package. The concierge card gets them access to exclusive discounts and experiences at local businesses you have selected. Service discount cards bring them back for maintenance. Referral cards put your dealership in the hands of their friends and family.
The Card to Keep is the concierge card — a single card your buyer keeps in their wallet to access perks at local businesses you have curated. The Card to Save is a set of service discount cards — good for oil changes, detailing, or future service appointments that bring them back to your service department. The Card to Give is a set of three to five referral cards with face value — your buyer can stack them for a meaningful discount or hand them to friends and family who are looking to buy. When redeemed, the cards come back to you and can be recycled for the next buyer.
Your community can include multiple businesses in the same category. You are building a local network, not picking favorites. Auto-adjacent businesses like detail shops, tire dealers, and body shops can participate alongside restaurants, entertainment venues, and service providers.
Optionally, you can offer a small donation that cardholders can direct to a local cause of their choice. A small gesture that gets you positive visibility throughout the community.
SmallGyfts offers four card types. Auto dealers are uniquely positioned to use all four — creating a complete ownership experience that drives service retention, referrals, and repeat business.
Design and send unlimited digital reward cards via email at no cost. Send a digital thank-you card the moment a deal closes, before the physical package is even assembled. Every digital design can also be ordered as a physical card.
The concierge community card. Your buyer carries this in their wallet and presents it at participating local businesses to access the perks and experiences you have curated for your customers.
Service discount cards that bring buyers back to your service department. Oil changes, detailing, tire rotations, seasonal maintenance — every visit is a touchpoint that keeps them in your ecosystem.
Face-value referral cards — give your buyer three to five so they can share a meaningful discount with friends or family who are car shopping. At $100 each, three cards equal a $300 incentive that actually moves the needle on a vehicle purchase. Redeemed cards come back to you and can be recycled for the next buyer.
SmallGyfts integrates with your existing tools through Zapier automation. When a triggering event happens in your DMS or CRM, a digital card can be sent automatically — no manual steps required.
For example, when a deal is marked as delivered in your system, a digital thank-you card and concierge welcome can be sent to the buyer automatically. Your sales team does not have to remember a thing. The follow-up starts the moment the buyer drives off the lot.
Every digital card sent and every physical card scanned triggers an automated email follow-up sequence. SmallGyfts generates the initial sequence for you, and you control the timing and content of each message.
| Email 1 (0–5 days) | A thank-you and check-in. “Hope you are enjoying the new ride. We are here if you need anything.” This email also asks the recipient to confirm whether they are the original buyer or received the card as a gift — the remaining emails adjust accordingly. |
| Email 2 (~14 days) | A follow-up with a request to leave a review. Includes your Google Business Profile link or other review destination. Reviews are critical for dealerships, and this automates the ask. |
| Email 3 (~30 days) | A reminder about service offers — first oil change, seasonal maintenance, detailing. Bring them back to your service department while the relationship is still fresh. |
| Email 4 (~90 days) | A seasonal reminder or service prompt. Tire rotation season, winter prep, summer road trip check — whatever aligns with your service calendar. Keeps your dealership top-of-mind. |
You control the timing, the content, and whether each email is active. The sequence drives service retention and keeps your dealership visible without requiring ongoing manual effort from your team.
Cards to Save bring buyers back for oil changes and maintenance. Every visit to your service department is a touchpoint that keeps them in your ecosystem.
Three to five Cards to Give put your dealership in new hands with a meaningful incentive. A stack of $100 cards adds up to a $300–$500 discount that actually influences a vehicle purchase. Redeemed cards come back and get recycled for the next buyer.
The concierge card keeps your dealership top-of-mind long after the purchase. Every time they use it at a local business, they remember who gave it to them.
Invite local businesses into your community. They gain exposure to your buyers, and you create a network effect that benefits everyone.
When a buyer is choosing between dealerships, the one that offers ongoing community perks and referral value stands out from the competition.
Loyalty, appreciation, retention, referral, and acquisition — the complete CLARRA cycle. One card package drives it all.
Select local restaurants, entertainment venues, service providers, and auto-adjacent businesses. Include multiple options per category to build a well-rounded network.
One Card to Keep for concierge access, two Cards to Save for service visits that drive return traffic, and three to five Cards to Give as referral cards your buyers can share with friends and family. Redeemed cards come back and can be recycled for the next buyer.
When a buyer takes delivery, hand them the full card package. It transforms the purchase from a transaction into the start of an ongoing relationship.
Every card use — at a restaurant, at your service bay, in a friend’s hand — is a branded touchpoint that drives loyalty, retention, and new business.
A buyer just took delivery of their new vehicle. Along with the keys, your sales team hands them a card package: one concierge Card to Keep, two Cards to Save for service visits, and three to five Cards to Give worth $100 each.
That weekend, they use the concierge card at a local steakhouse and get a complimentary dessert. A month later, they come back for their first oil change using a service card.
Their coworker mentions they are car shopping. Your buyer hands them three Cards to Give: “Go see my dealership. These get you $300 toward your purchase.” That’s a meaningful incentive on a $35,000 vehicle — not a token gesture.
That coworker walks onto your lot already holding your brand in their hand. When the cards are redeemed, they come back to you and can be recycled for the next buyer. That’s acquisition without advertising — and a system that keeps working.
Meanwhile, the automated email sequence has already captured a review, prompted a service visit, and kept your dealership visible — all without your sales team doing a thing.
The front of your card is yours to design. Your logo, your colors, your brand identity. You control how it looks when your clients pull it out of their wallet.
Upload your own design using our self-service platform. If you already have brand guidelines and a designer, simply upload the finished artwork and your cards are ready to print.
Work with our design partner for a professionally designed card that reflects the level of service you provide. Our partner can help you develop the right color palette, layout, and branding for your card — so it looks polished and professional when your clients pull it out of their wallet. This is available as an optional add-on for businesses that want a sharp, well-designed card without managing the creative process themselves.
The back of every SmallGyfts card carries a consistent design with a scannable QR code linking to your community page, clear redemption instructions for your clients, and SmallGyfts branding. This ensures a familiar, trustworthy experience for cardholders, especially those who carry cards from multiple SmallGyfts communities.
The Community Host package gives you everything you need: branded cards, a curated community page, provider management tools, automated email follow-ups, and a card system designed for the auto sales cycle. We handle the platform. You deliver an ownership experience that drives customers back and sends new ones your way.
I’d love to walk you through a 15-minute demo tailored to your dealership. No obligation. Just a look at what this could do for your CSI scores, service retention, and referral pipeline.
Barry McDonald | 734-834-3433 | barry@smallgyfts.com
SmallGyfts, Big Impact